Digital Flyers
Evaluation of the client’s website to determine usability for new and current users
CLIENT
Digital Flyers promotes events and businesses by showcasing promotional flyers on digital signage screens. These screens are located in waiting areas like barbershops and beauty salons. Digital Flyers also promote events and businesses on their website, app, and social media.
WEBSITE EVALUATION GOALS
Evaluate the usability of the existing design in order to identify pain points and find potential opportunity areas
Methods:
Cognitive Walkthrough
Contextual Inquiry
Affinity Diagraming
Information Architecture
Tools:
Figma
Google Workspace
Paper, Pens, and Markers
QuickTime
Zoom
Role:
UX Researcher
UI Designer
Timeline:
1 week sprint
THE PROCESS
1. DISCOVERY AND RESEARCH
COGNITIVE WALKTHROUGH
Utilizing the cognitive walkthrough method I spent time on the site documenting primary user tasks in order to gain insights, identify pain points, and determine focus areas to assist in creating a plan for an upcoming primary user interview.
2. Analysis
Based on the findings of the cognitive walkthrough the team created a plan for a contextual inquiry we utilized during an interview we conducted with a primary user of the website.
3. Findings and Planning
Findings from the contextual inquiry were synthesized using Affinity Diagraming.
Insights from the affinity diagraming were used to create a summary and three user stories.
4. Design
The three user stories developed from affinity diagraming aided in the creation of information architecture and low-fidelity wire-frame prototypes From which an interactive prototype was developed utilizing Figma.
Conclusion:
A walk through video was produced for the client which communicated design intent and research rationale that supported the specific modifications.
Results:
From the client:
”Thank you for not only helping, but also doing such an outstanding job. There are a lot of great ideas for multiple aspects of our platform. It was very helpful and informative. The video walk through helped a lot, and I look forward to working with our developers and implementing changes. Can't thank you enough!”